1 Analysis of your means
1.1 Production and technical trading
1.2 Means 1.3 Features accounting and marketing
1.4 History (family, castle, technical)
2 Your objective in volumes and sales by market
3 Your competitive environment
3.1 Components of the Offer (supply structure and main industry players)
3.2 The components of demand (export and domestic: retail, wholesale and warehouse, cafes, hotels, restaurants, eating out, wine shops, canteens, works, internet, individuals) 3.3 Study
your consumer prices
4 Reflections on the basics 4.1 Selection
markets
4.2 Selection of products, positioning your scales
4.3 Calculation of cost of ownership, building your pricing policy
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